From Struggle to Success: Unveiling the Creative Journey of the Easy Campaign
Join me as I delve into the captivating story behind the Easy Campaign, where the path to success was anything but easy. In this presentation, I will take you through the arduous yet rewarding journey of how it all began, from the initial need that sparked this idea to the challenging creative process that pushed us to think outside the box.
In this session I will share:
The lessons learned from collaborating with a creative agency, highlighting the challenges we faced along the way.
Tips on what to avoid, and what to do when you partner with a creative agency.
From briefing, through scripting to production. Examples of successes and mistakes.
Don't miss this opportunity to witness firsthand how we transformed struggle into success, creating a remarkable video ad for the ANZ market.
This story is a shining example of a project where we faced countless obstacles and felt the urge to give up, yet we relentlessly pushed through because our unwavering belief in its potential propelled us forward.
